Google presence review | October 13, 2026
Buffalo Heating & Cooling
14 1st Ave NE, Buffalo, MN | (763) 355-6600 | Furnace season is on
The Refiners CoBig Lake, MN
612-270-9100
What this is. Today I searched Google the way a Buffalo homeowner with a dead furnace would, and wrote down what showed up for your shop. Every number below was pulled on October 13, 2026.
What we found
01Three other shops get Google’s top three
Search “furnace repair buffalo mn” and Google’s three-shop box shows DeZiel, A&A and Aerostar. Your shop shows in the Maps list below them, third. For “hvac buffalo mn” it is fourth.
02No website found
The Google listing has no website link, and I could not find a site or a Facebook page for the shop. The three shops above all have sites.
03The listing says air conditioning only
The category is “Air conditioning contractor” and the description talks about AC. Furnace repair, the call that matters in October, is not named. Aerostar lists HVAC and heating contractor.
04Six reviews against 61 to 662
Six Google reviews at 4.5 stars. A homeowner choosing between three phone numbers counts reviews. The comparison is in the table below.
Buffalo heating and cooling on Google, October 13, 2026
| Business | Google reviews | Rating | Website | Position for “furnace repair buffalo mn” |
|---|
| DeZiel Heating & Air | 662 | 4.7 | Yes | Google’s top three box |
| Aerostar Heating and Air | 253 | 5.0 | Yes | Google’s top three box (4th in Maps list) |
| A&A Heating and Air | 61 | 4.9 | Yes | Google’s top three box (1st in Maps list) |
| Highland Heating & Air Conditioning | 12 | 4.2 | Yes | 2nd in Maps list |
| Buffalo Heating & Cooling | 6 | 4.5 | None found | 3rd in Maps list |
Source: Google Maps and Google search results for Buffalo, MN, pulled October 13, 2026 with DataForSEO. Counts change daily.
What we built for you
- A one-page preview site. Your name, address, phone and hours, with the call button on every screen.
- A no-heat section. Four set points that match how a house feels, so a cold homeowner finds the right button fast.
- A furnace label card. Tells people what to read off the furnace door before they call you.
- Your hours and map. Open now or closed now, shown live, plus a map to 14 1st Ave NE.
- Answers to the gas and carbon monoxide questions people search for, with the safe steps first.
- A request form with text-consent wording ready. It is not connected on the preview.
![QR code linking to the preview site]()
Look at it on your phone
Scan the code. It opens the preview built for Buffalo Heating & Cooling. Nothing is published to Google and nothing is live until you say so.
The Refiners Co | Local websites and Google listings for Minnesota small businessestherefinersco.com | 612-270-9100
The plan
What it would take to get this live
Buffalo Heating & Cooling | Buffalo, MN
Foundation package
$299 setup + $599 per month3 months to start, then month to month
- The site you saw, on your own domain, and it is yours
- Google listing cleaned up: furnace and heating named, categories fixed, hours checked
- Your name, address and phone made identical across the directories that matter
- Local search setup for Buffalo and the towns you name
- A plain-English report each month
- Live within 30 days of a signed start
We do not promise rankings or a date for them. We promise the work above and the report that shows where you stand. After the first 3 months, cancel with 30 days notice.
Fixes worth making, with or without us
| Fix | Why it matters in October |
|---|
| Add “Furnace repair” and “Heating contractor” to the Google listing | The listing now says air conditioning only, while people are searching for heat. |
| Ask the next ten customers for a Google review | Six reviews against 61 and 662 is the widest gap on the page. |
| Put a website link on the listing | The three shops in Google’s top box all have one. |
| Upload job photos to the listing | The listing has two photos. Aerostar’s has 55 and A&A’s has 14. |
| Write a real description | Name the town, the services and the hours in your own words. |
Questions owners ask
- Do I own the site?
- Yes. The site and the domain are yours. If you leave, you take them with you.
- Is the preview live on Google?
- No. It is hidden from search and only people with the link can see it.
- Do you need my login to my Google listing?
- You add us as a manager on the listing. You keep ownership and can remove us anytime.
- What do you need from me?
- Your hours, the services you want listed, your service towns, your license number if you want it shown, and photos of your trucks and jobs.
- Can I change what the preview says?
- Yes. Everything on it is a draft built from your Google listing. Tell me what is wrong and I fix it.
- How long is the commitment?
- Three months to start, then month to month with 30 days notice.
The Refiners Co | Big Lake, MNChad: 612-270-9100 | therefinersco.com